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Building a cohesive brand and communications strategy
The challenge
Client: Healthworks
Sector: Community Health Charity
Location: North East England
Healthworks is a regional community health charity supporting people from pregnancy and family life through to older age and long-term condition management - helping communities live healthier, happier lives.
Despite its impact, Healthworks faced several communications challenges:
- Outdated and difficult-to-navigate website
- No active or consistent social media presence
- Inconsistent messaging across teams
- Lack of clear brand identity and tone of voice
- Low digital visibility and limited stakeholder confidence
The charity needed a modern, unified communications function to raise awareness, build trust, improve service uptake, and support its ambitious growth plans. They approached me to support them with this on a short-term basis. They now enage me on a rolling basis to lead the information, communication and marketing function.
A few of the Healthworks' projects I have delivered
Research & Innovation Event, Newcastle (May 2025): Planned and delivered all communications for the partner-facing event hosted by Healthworks, bringing together researchers, practitioners and community stakeholders.
Developed the full look and feel of the new Healthworks website, creating SEO-optimised copy, visuals, and UX improvements while ensuring accessibility. Ongoing manager of site content, blogs, and updates.
Healthy Lifestyle Pack lead magnet I designed and used to build an email subscriber list - 1700 subscribers in 12 months
A Cancer Conversation online course I designed and built using an online LMS. 500 have so far completed the course.
An example of an infographic I designed to transform complex data on health challenges in the North East into a clear, accessible, and quick-to-understand visual format, helping to highlight the issues facing the region.
A branded research brochure I designed to showcase collaboration opportunities with universities and health organisations. It has supported new partnerships and opportunities.
I developed a staff intranet for Healthworks, creating a clear, accessible hub for internal resources, policies, updates, and team communications.
An example of the Best Start resource pack, developed and designed using the new logo I created as part of the rebranding exercise I led.
Recognising that there was no single, consistent location for key information, I designed this cohesive resource to streamline induction and strengthen volunteer support.
An example of a logo/badge I designed for a new stop-smoking Facebook group I created to provide quitters with ongoing support from our staff team.
I established the website’s “Resource Library” to give the public a single, accessible hub for all materials. The resources - designed and developed by me - are continually added to and updated on an ongoing basis.
An example of an activities brochure designed for Useful Vision activities for visually impaired children and their families.
The outcomes for Healthworks
Healthworks is now a confident, unified and credible charity brand - visible in its community, trusted by partners, and equipped with the digital communications infrastructure to scale its impact.
The shift has resulted in measurable improvements across engagement, reach and internal capability, including:
- 2230% increase in social media followers and strong year-on-year growth
- 217,000 unique people reached with non-paid social content in 2024-25
- 3 million+ organic impressions across non-paid social media campaigns in 2024-25
- 55,000 new website users in 2024-25, extending reach and accessibility
- 3200 new e-newsletter subscribers, improving direct engagement
- 500 people enrolled on online Cancer Conversations training course since launch
- Developed a Staff Zone intranet, improving internal communication, resource sharing and cross-team collaboration.
Find out how I can help you too!
If you’d like support to strengthen your charity’s communications, I offer flexible, bespoke services shaped around your needs, capacity and goals.
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